Cookie Policy

This Cookie Policy explains how CrossBorderTS (“we,” “us,” “our”) uses cookies and similar technologies to operate this website, analyze performance, and support advertising activities such as Google Ads and Google Analytics 4 (GA4).

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly, improve user experience, and support analytics and advertising features.

Types of Cookies We Use

1. Essential Cookies

These cookies are necessary for the website to function and cannot be disabled. They support basic features such as page navigation and secure payment processing.

2. Analytics Cookies (GA4)

We use Google Analytics 4 to understand how visitors use our website. GA4 collects information such as:

  • pages visited

  • time spent on the site

  • device type

  • general geographic region

  • interactions with content

This helps us improve website performance and user experience.

3. Advertising & Remarketing Cookies (Google Ads)

We use Google Ads cookies to:

  • measure ad performance

  • track conversions

  • build remarketing audiences

  • show relevant ads to users who previously visited our site

  • optimize advertising campaigns

These cookies may allow Google to collect data across websites to personalize ads.

4. Third‑Party Cookies

Third‑party platforms (such as Google) may place cookies on your device when you interact with our site or our ads. These cookies may collect information for:

  • ad personalization

  • cross‑device tracking

  • audience measurement

We do not control third‑party cookies.

How Cookies Are Used

Cookies help us:

  • operate the website

  • improve functionality

  • analyze traffic

  • measure advertising effectiveness

  • deliver relevant ads

  • understand user behavior

  • support secure payments

We do not use cookies to collect sensitive personal information.

How You Can Control Cookies

Browser Settings

You can block or delete cookies through your browser settings. Most browsers allow you to:

  • disable all cookies

  • block third‑party cookies

  • delete existing cookies

Google Opt‑Out Tools

You may opt out of Google’s advertising and analytics features using:

Do Not Track

Our website does not respond to Do Not Track signals because industry standards are not yet consistent.

Changes to This Policy

We may update this Cookie Policy from time to time. Updates will be posted on this page.

Contact

If you have questions about this Cookie Policy, contact us at: info@CrossBorderTS.com